Build an App That Will Boost Your Business’s Value
Innumerable businesses & entrepreneurs Presume that building a Mobile App is a Superb idea. here is good reason: Research by Dot Com (.com) Infoway shows that mobile applications are generating average $77 billion revenue for businesses this year.
But, not all that affluence is being spread around: Forester Research discover that only a fraction of the 2.8 million available Mobile apps out there are ever Really used. What most entrepreneurs & businesses fail to realize is that just because you build a Mobile app, even if there is a great idea behind it, doesn’t mean people like your Idea.
That’s not to say that you should never build a mobile app, it’s just that your application has to add real value to users and be Steady with the value that the rest of your business assign.
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A slice of the Mobile app pie
If you want an example of a Firm that has built such a Mobile app, grab your Mobile phone and order a pizza from Pizza Hut. For nearly a decade, the company’s stock has exceed that of tech giants like Amazon & Apple. Now, the team has built a mobile app that allows you to order a pizza at the click of buttons & if that’s too many effort, there’s even a voice-act command to make the process too easier. Once you have placed your order, you can use the Pizza hut’s app to track your tart all the way to your front door.
It’s an application completely designed around making the customer experience as glassy as possible, and its functionality is absolutely aligned with the company’s key business function, which is Linking hungry customers with hot pizzas. Tracking by the number of downloads the application has received, customers are eating it up.
A company’s brand value is its most Important asset. Customers learn to depend on and seek out the brands that have make their trust. When you build & release an application, it becomes an add-on of your brand.
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Increase the customer experience
What Pizza Hut’s understands is that a brand must be uniform across all platforms,included mobile . And Pizza Hut isn’t the only company that knows this.
Another International brand, L’Oreal, is concentrating less on facilitating the sale of products and more on satisfying of customers. feel beautiful With its Makeup Genius mobile app, L’Oreal uses face-mapping technology to let users try out various looks and makeup styles, to decide what’s best for them. Users don’t need to examine any product codes or agree to buy anything from the app itself.
L’Oreal’s team understands that by easily adding value, the app fix trust in potential customers, & makes them more likely to pick L’Oreal next time they acquire a beauty product.
Answering the call
The warning bell of having a mobile presence is strong. Unfortunately, far so many businesses hurry into building some kind of application, any kind will do, with little impression about whether it’s the right move. This leads to low assumption rates or terrible reviews, which can show in turn to regret & frustration for business owners.
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whatever of the industry you’re in or the type of business you handle, it’s critical to evalute, what specifically you hope to manage by releasing a mobile app. Once you create your goals, you can start to put together a business plan, which should include master plan for building, launching and marketing the mobile app.
If your business offers application or if you’re in the process of designing one, here are some steps you can take to ensure that your offering adds value & aligns with your business Goal.
- Link up with your benifit, Define the key values you offer as a company, then make sure your mobile app is in line with them.
- Utilize the tools in front of you. Look toward provisioning to an underserved segment of your audience with quality visuals & UX to amplify the experience.
- Use mobile to Boost your brand’s value. In many cases, if your customers want to purchase something from you, they can do it via your website, Rather than attempting to operate sales with a mobile app, consider using that mobile app to upgrade your product and provide an ecosystem for its approval.
Audi has made it a point to showcase its allegiance to cutting-edge technology in order to form the way the public views its brand & products. The Audi Connect Mobile app lets users find their cars, lock their cars, set timers and more, all from their mobile devices.
Some people would imagine of purchasing a vehicle with in clicks. Instead, the app support the company’s commitment to technology & adds to the brand’s overall blow. So, design your mobile app around direct a specific customer pain point that the speed & ease of mobile can help reduce.
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Your application can add value to current & future customers in a swag of ways. If you prioritize users over the application itself and align its functionality with your key business, you may fair rise above the multitudes and hit that “top downloads” paradise you’ve always dreamed of.
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